Stay on Tract

Traction began with a vision to revolutionize the game for athletes everywhere. Fed up with seeing players resort to spitting on the court or licking their hands for grip, our founders set out to create a cleaner, more effective solution. Combining their passion for sports and commitment to innovation, they developed Traction Spray—a fast-drying, dust-free formula that keeps athletes safe and steady on their feet. Starting from humble beginnings in Salem, OR, we've grown into a brand that's about more than just grip—it's about enhancing performance and empowering athletes to play their best, game after game. Join us on our journey as we continue to hustle, innovate, and elevate the game for players everywhere.

At Traction, our philosophy centers on the belief that every athlete deserves the best tools to excel on the court. We are dedicated to innovation, safety, and performance, creating products that not only enhance gameplay but also promote health and well-being. We prioritize environmentally safe ingredients and user-friendly design, ensuring that our traction spray is as effective as it is easy to use. Our commitment to quality and excellence drives us to continuously improve, empowering athletes to push their limits and achieve their full potential. With Traction, it's not just about staying on your feet—it's about soaring to new heights.

Our team at Traction is a dynamic blend of passion, expertise, and innovation, driven by a shared commitment to revolutionize athletic performance. Led by CEO Ed Rose, who brings a vision for game-changing solutions, and Events Coordinator Mauricio Smith, a college basketball coach and professional player with firsthand insight into athletes' needs, we combine business acumen with deep sports knowledge. As a proud black-owned business, we value diversity and community engagement, striving to make a positive impact both on and off the court. Together, we're dedicated to pushing the boundaries of what's possible and ensuring every athlete has the traction they need to succeed.